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Fractional Chief Product Officer

Let's find what's true
and build what matters.

I navigate legacy products and create functional systems that reduce churn, cut development waste, and align your team around the right priorities — in 12 weeks or less.

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Research leadership trusted by

$2M+

development costs saved

600K+

data points analyzed

products supported

80+

PMs & designers mentored

What you're experiencing

Your roadmap is held hostage by legacy architecture, dependencies, and inherited decisions
Revenue-driving improvements keep getting delayed because your team is spending so much time on maintenance and support work
Product decisions are shaped by the loudest stakeholder, not by what will move adoption and retention
Customers are leaving and expansion is stalling because issues show up across too many systems to spot patterns and fix what drives churn

What you'll walk away with after 12 weeks

A clear, prioritized roadmap for the next quarter that your team can actually execute
A short list of the highest-impact problems to solve first, with success metrics so you know if it worked
A realistic delivery plan that accounts for constraints like tech debt, dependencies, and team capacity
A single plan your stakeholders agree on, so decisions stop bouncing around
A repeatable way to make product decisions (templates, rituals, and an operating cadence) so progress keeps going after we're done

Three ways to explore what's possible.

Embedded Partner

Ongoing fractional product leadership and strategy. I embed with your team to bring clarity to priorities, strengthen decision-making, and support delivery week to week.

Ongoing · ~10 hrs/week

Legacy Product Reset

A 12-week deep dive that untangles legacy product issues, builds modernized systems your team has been missing, and teaches everyone how to use them to realign with revenue.

12 weeks · Fixed scope

Strategic Advisory

Advisory calls and async support to gut-check decisions, shape operations, and keep product aligned with mission.

Flexible · Calls + async

[Andréa's photo]

Andréa Stella

Fractional CPO

I'm a research-led product strategist. For over a decade I've worked with teams that are stuck in legacy complexity and competing priorities, to help them turn what customers are already saying (support data, usage patterns, stakeholder signals) into a clear plan: what to fix first, what to build next, how to prove it's working.

And as a PhD candidate at the CUNY Graduate Center, I know how to bring academic-level rigor to my clients, without the ego. Added bonus is: I believe in magic.

Here's what clients and collaborators have shared.

"We were about to spend six figures building features nobody needed. Andréa showed us the answers were already in our support data — and saved us the entire budget."

VP of ProductEnterprise Healthcare SaaS

"Andréa doesn't just do research — she teaches your team how to think strategically. Our PMs are still using her frameworks a year later."

Head of DesignB2B Music Technology

"She walks into a room of conflicting priorities and leaves everyone aligned. She listens before she leads — that's why people trust her."

Director of EngineeringGovernment Technology Platform

Common questions

What does "fractional" mean in practice?

I am embedded with your team for ~10 hours per week — giving you senior product leadership without the cost of a full-time executive hire. I help drive real decisions, while being flexible enough to scale with your needs.

How quickly can we start seeing results?

Most teams will have actionable insights within the first 4–6 weeks. By week 12, you'll have a research-backed roadmap, trained team members, and measurably better product decisions.

Do I need a product team already in place?

Not necessarily. I've worked with solo founders, small teams, and large cross-functional organizations. The engagement model adapts to where you are and where you need to go.

What makes your approach different from a traditional UX consultant?

My super power is working with your existing data — support tickets, analytics, customer feedback — before recommending any new research. This means faster insights, lower costs, and solutions grounded in what your users are already telling you.

What does a strategy call look like?

It's a free 30-minute conversation. No pitch, no deck. We'll talk about your product, your team, your challenges, and whether working together makes sense. You'll leave with at least one actionable insight regardless.

Every great discovery begins with a single conversation.

30-minute strategy call. No pitch, no pressure — just a clear conversation about your product and what horizons are worth exploring.

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