Product Strategy Advisor
Your product is a constellation
Apply capital allocation rigor to SaaS product decisions and prove every investment is justified.
Worked with
THE CONSTELLATION BUILD
Over 12 weeks, we map the patterns driving your product decisions and build a system that applies the same rigor to product decisions as you do to financial capital. Your team makes decisions that justify every dollar invested and fully owns the system.
What you're experiencing
- Product capital is being allocated without defensible ROI projections. When you're asked to justify product spend—whether by the board, investors, or your finance team—you don't have the data to back it up.
- Features get prioritized based on stakeholder pressure, competitive reaction, or assumptions. Budget is allocated without proof of return. You're building constantly, but ROI isn't clear.
- Without a system to track ROI from decision to delivery, you can't connect product investments to revenue growth.
What you'll receive
- Pattern Map showing where capital is being wasted and what's driving your product decisions.
- Prioritization Framework (Cost Per Customer system) so you know what's worth building.
- Evaluation Protocols (30/60/90 tracking) to prove returns post-launch.
- Complete roadmap with financial projections for every priority—defensible at the board level.
- Team training so your team owns the system going forward.
CONTINUE TOGETHER
The 12-week build gives you the system. If you want ongoing support to keep it calibrated, here's how we can continue.
Stay Calibrated
Ongoing calls and async support to gut-check decisions, navigate tricky situations, and keep your prioritization system working as your product evolves. Available when you need it, not on a rigid schedule.
Navigate Together
Ongoing product strategy support for teams who've completed the 12-Week Constellation Build and want continued partnership. I work with your team to ensure the system stays calibrated, roadmap decisions remain defensible, and every investment continues to justify the capital.
Andréa Stella
Product Strategy Advisor
I'm your SaaS product strategy advisor working behind the scenes to make your product strategy budget defensible for your stakeholders. I partner with product leaders at every level of organization, from pre-seed startups to Fortune 500 companies.
I use my PhD training to craft rigorous product strategy, but leave the academic ego at the door. As a neurodivergent thinker, I find the patterns most people miss because I see how everything connects. I think in constellations, not isolated problems.
The system I build for you is designed to track ROI at every stage of your product's lifecycle, from prioritization through post-launch evaluation. It works because it's grounded in your existing data. I'll ask why until we get to the foundation of your strategy, then build a framework that makes every product decision defensible at the board level.
This system works for all product teams because we're using equations and data to solve complex questions. We'll also train your team to own the work and sustain the system for the future.
WHAT CLIENTS SAY
"We were about to spend six figures building features nobody needed. Andréa showed us the answers were already in our support data — and saved us the entire budget."VP of ProductEnterprise Healthcare SaaS
"Andréa doesn't just do research — she teaches your team how to think strategically. Our PMs are still using her frameworks a year later."Head of DesignB2B Music Technology
"She walks into a room of conflicting priorities and leaves everyone aligned. She listens before she leads — that's why people trust her."Director of EngineeringGovernment Technology Platform
"Andréa gets it before you even know what you need. I came to her with a jumbled brain dump, and she translated my word vomit into the right solution — a prioritization system I now use constantly. She thinks clearly when you can't."FounderHealth Tech
FAQ
This is for CPOs and VPs of Product at PE-backed SaaS companies ($30M-$50M ARR), and Operating Partners at PE/VC firms deploying advisors into portfolio companies.
The system applies financial rigor to product capital allocation, makes every investment decision defensible with data, and connects product decisions directly to revenue growth.
Most product teams have data but no system to turn it into defensible capital allocation decisions.
The system I build does three things:
Makes every decision measurable. Cost Per Customer Impacted (Cost to build ÷ customers impacted) becomes the baseline for every product investment.
Reveals what's driving decisions. Pattern mapping shows organizational, team, and product patterns so you address root causes instead of symptoms.
Tracks returns post-launch. Evaluation protocols at 30/60/90 days prove which investments delivered and which didn't.
Your team learns to run the system independently—applying the same financial rigor to product capital as you do everywhere else.